Ad Campaign
Project Type
Ad Campaign
Tools Used
Illustrator, Photoshop, Google Ads

Project Description

Developed paid search and display ad campaigns to drive awareness for DisasterAWARE's Disaster Risk Reduction Management solutions for the energy and insurance sectors. The campaign concepts were created by interviewing the client and their channel partners to better understand the emotional needs of their target customers. In the disaster intelligence community, everyone know catastrophes are unavoidable, but the one thing you can control is how you prepare for them.

The imagery and copy on the ads created the contrast between the unavoidable and how DisasterAWARE could make an impact in the customer's disaster planning.

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